Book Cover Design by Brion
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  • Archives

  • December28th

    Chuck Norris vs Penguin

    Posted in: News

    Chuck Norris vs PenguinThis past November Penguin published “The Truth About Chuck Norris: 400 facts about the World’s Greatest Human” – a parody that pokes a little fun at Norris’ tough-guy image. Mr. Norris has usually been good natured about these “facts” and has made a soft drink commercial that capitalizes on their popularity, and more recently, a political endorsement for Mike Huckabee that in itself perpetuates the schtick.

    Apparently, Mr. Norris has had a change in heart and has decided to sue publisher Penguin, feeling his name and likeness are being exploited, and that these mythical facts now somehow “Wrongly portray him.” Which of course they do, but that’s the nature of parody – a parody he himself encouraged.

  • December21st

    Build your readership by blogging

    Posted in: Book Marketing & Publicity

    The potential of blogs for the book author who is struggling to grow a readership is simply staggering. So far in the news, it’s been more a case of bloggers being catapulted into the role of book author, but the reverse shows equal promise Read More | Comments

  • December19th

    New Release: Lagoonieville 5

    Posted in: Book Cover Design

    Lagoonieville 5 - A Smuggler's StoryLagoonieville 5 – A Smuggler’s Story goes to press this week, and author Bert Emrick takes us on an adventure thrill ride into the world of Jamaican drug smugglers that’s sure to please his many fans.

    The LagOOnieville™ Collection is a twelve-book series of unique action adventure novels that feature a carousel of characters found in the backwater lagoons throughout the Caribbean. The Lagoonies, sea-going free spirits, are bystanders in one book and featured players in others.

  • December14th

    A not so wimpy book

    Posted in: Self-Publishing

    Most book author’s today would be well advised to take a crash course in modern advertising and marketing techniques if they want to be competitive in the new marketplace.

    My all time favorite marketing strategist is Seth Godin (www.sethgodin.com) who initially came to my attention because I heard through the grape vine some years ago; that he had some fresh new ideas on marketing, that his ideas were directly applicable to my business, and that he would share his insights with me for free. Godin initially gave away his eBook “Unleashing The Ideavirus” – yes, free – under a creative commons license (creativecommons.org) and it became the most popular eBook ever written. More than 1,000,000 people downloaded the digital version of this book.

    How did he benefit? By giving it away as an ebook, he was actually implementing his own “Ideavirus” and creating a demand which he then fulfilled by later releasing a printed version that catapulted to Amazon’s Top 10 Bestseller list and, perhaps more importantly, created a world-wide readership for subsequent books he authored and even a movement (www.vbma.net) based upon his concepts.

    The latest example of that this strategy can be successful is “Diary of a Wimpy Kid” which has spent 33 weeks on The New York Times best-seller list selling over 140,000 copies despite being available as a free online download for the past 3 years. Could giving away your book (or even just part of it) work for you?

    Here’s a link to The New York Times article.

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