A free 34 page eBook from David Meerman Scott that explains how some smart marketers are using ‘word-of-mouse’ marketing to promote their products instead of spending a fortune on traditional advertising. A good read for authors brainstorming ideas on how to promote their book too: Viral Marketing: Download PDF
At a time when the prospects for independent publishers hasn’t been very rosy, along comes Dzanc Books with a simple philosophy that may reverse that trend:
Dzanc Books is looking for literary fiction that takes chances and does so with great writing. We do not mind books that do not fill a marketing niche. We are looking for absolutely fantastic works to fill those slots. It really is all about the writing to us.
Dzanc prints ink-and-paper books, but that’s about the extent of the traditional aspect of their operation. Founders Dan Wickett and Steve Gillis, along with their staff, work virtually online and conduct most of their business by email; employing internet-based strategies to promote their titles that relies heavily on viral marketing, and avoiding expensive traditional advertising.
Links:
The Future of Publishing?
From Old to New Media: Blog Begets Publishing House
Emerging Writers Network
