Check out this infographic we came across this week. These are some visual design trends that iStock thinks will prevail in the advertising industry in 2014. How will this affect book cover design trends in 2014? That remains to be seen, however, we believe that book cover design is a different animal than advertising because while a book does need to look good on the shelf, the design also needs to possess a sense of longevity and timelessness. Advertising is a short term gig. Book covers will be around for a long time. Getting too trendy results in the telling disco fonts and mustard and brown tones of the seventies. While retro does have its place now, should it have been plastered on everything just because it was hip?
Book cover design should be an extension of the book, not of design trends. It should function to attract attention and help the prospective reader know what the book is about. That being said, yes, aesthetics are a big part of design, and those are often based on trends. But, just because iStock says beards are in. It doesn’t mean you need to put a guy with a beard on your cover.
What do you think? Have you already seen some of these trends in book cover design?