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Lightning strikes…

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Dear Cindy, Love Mom Letters of Love, Loss and Life by Elaine Roberts Schaller

Elaine’s new book (and I do mean new!) has just received an amazing review on : Sports Illustrated and it’s climbing the charts incredibly fast. Elaine wrote this book to help others; a compilation of the diary she kept while struggling to cope with the untimely death of her beloved daughter, and I can attest to how powerful her words are.

Her family started the Cindy Lynn Sherwin Memorial Foundation to sponsor events that promote physical health and works closely with the Brain Aneurysm Foundation to increase funding and awareness. A growing number of marathoners and triathletes are now competing on behalf of Team Cindy , raising money in her name.

Elaine is donating 100 percent of the proceeds from the book to the Brain Aneurysm Foundation.

Visit Elaine’s website here: Dear Cindy, Love Mom

It’s nice to feel appreciated!

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Okay, I don’t litter my website with a bunch of self-serving client endorsements, but this one is unusually important to me; not because of anything I did or he says I did, but because of how hard he’s working to make his book a success. He’s giving me all the credit, that’s the kind of guy he is, but the truth is he’s making his own success by working to earn a readership one person at a time and by really caring about people. He hasn’t spent a dime on the usual marketing gimmicks…he has a website, he’s an expert in his specialty, and he genuinely loves to share what he knows to help others.

I added his book title in italics, and also his website at the bottom, but otherwise this is the email he sent me today:

Dear Brion,

You did a lot more than design my book cover and interior, you also provided me with the road map to successfully publish my book: The Financial Insider’s Annuity Guide. The only thing I had to do was follow your instructions and listen to your advice. Now my book is in print and available on Amazon and Barnes & Noble. It’s hard to imagine that my book was only published in January of this year and it’s now June and my book is in the #1 position on Amazon for annuities and is the #1 Bestseller for annuities at Barnes & Noble.

I owe all my success to you! You are not only the best investment I’ve ever made, but the smartest! My success is directly attributed to your creative book cover, the step by step instructions you provided from how to get the ISBN number to filing with the Library of Congress. I could not have done it without you. Thanks for all your help and I would highly recommend you to anyone! Please feel free to use me as a personal and business reference.

Best Regards,

James M. Edwards
The Financial Insider

annuity_thumbNice huh? But it’s also inspirational to know that it’s possible to have a successful book without a major publisher behind you, or a big-league book publicist, celebrity endorsements, or a big advertising budget…sometimes its enough just to be sincere.

James has no idea I’m posting this, consider it my endorsement of doing things right for the right reasons. What goes around comes around…

The Financial Insider’s Annuity Guide