HOW TO SELF-PUBLISH AN E-BOOK
You’ve finally finished your book, and now it’s time to figure out how to publish it. It can feel overwhelming when you start to realize all of the choices that are now available in self publishing. Since Ebooks have become so popular, this post will focus on helping you sort out the ins and outs of how to self-publish an ebook. Before we go into how to format your ebook yourself, let me go over the advantages of having your ebook done professionally.
Professional E-book Design
Having your e-book designed professionally ensures it will be easy to read, flow properly, and lend credibility to your work. The digital formatting of your book’s content (book block and cover) should also function properly across multiple digital devices on the market such as the epub format for Apple’s iPad, the Barnes & Noble’s Nook, and the mobi format for Amazon’s Kindle. Your readers expect a quality look and style throughout your e-book that’s comfortable to read, and organized using the industry standards they’ve learned to expect.
Getting it right, the first time
Though some would have you believe so, e-book files cannot always be simply converted from PDFs and look or even function as intended from one e-reader device to another. To create your market-ready e-book files, we start from your manuscripts source file (typically Microsoft Word, WordPerfect, or Apples Pages) and build the interior to the exacting specifications required by these devices. Modern e-book design requires working with code such as HTML and CSS, and not every designer has that level of experience…we do.
E-book design considerations:
- Is the e-book cover design attractive? Does it create interest?
- Will the e-book cover design appeal to the author’s target market?
- Does the e-book “interior” flow properly and is it functional across platforms?
- Are your e-book files delivered upload ready in the correct formats?
- Is there a link to your Table of Contents on every page allowing viewers to jump back and forth through your e-book?
If you would like to try the do-it-yourself method, that’s fine too! After doing some research online, I came across this post from Publisher’s Weekly that does an excellent job at presenting all the major selling points from the top 8 ebook publishers, including Amazon, Smashwords, Nook press, etc.
“Amazon Kindle Direct Publishing (KDP) — Amazon’s e-book publishing platform offers a royalty rate of 70% of list price minus delivery costs, with a few exceptions. One of the chief advantages of working with Amazon is the incentives it offers to authors through its KDP Select program. Authors who offer their books exclusively through KDP can have them included in the Kindle Owners’ Lending Library (earning money every time their book is borrowed), and get access to promotional tools such as free copies for readers during specific periods. The disadvantage of this is that the author is limiting his or her discoverability by only offering the book through one platform.” keep reading.