Book Marketing & Publicity
A self-published success story in-progress
First-time novelist Leinad Zeraus (a pseudonym for Daniel Suarez) didn’t let rejection decide his books fate; getting nowhere after submitting his novel Daemon to dozens of literary agents, he shifted gears and formed his own imprint then self-published through print-on-demand leader Lightning Source.
Here’s a link to the full story in Wired Magazine: Daemon
By courting bloggers [...]
The New Rules of Marketing and PR
A free 34 page eBook from David Meerman Scott that explains how some smart marketers are using ‘word-of-mouse’ marketing to promote their products instead of spending a fortune on traditional advertising. A good read for authors brainstorming ideas on how to promote their book too: Viral Marketing: Download PDF
24Jan2008 | Brion | 0 comments | Continued
Build your readership by blogging
The potential of blogs for the book author who is struggling to grow a readership is simply staggering. So far in the news, it’s been more a case of bloggers being catapulted into the role of book author, but the reverse shows equal promise for self-published authors. Book marketing and publicity is all about [...]
21Dec2007 | Brion | 0 comments | Continued