News
The New Rules of Marketing and PR
A free 34 page eBook from David Meerman Scott that explains how some smart marketers are using ‘word-of-mouse’ marketing to promote their products instead of spending a fortune on traditional advertising. A good read for authors brainstorming ideas on how to promote their book too: Viral Marketing: Download PDF
24Jan2008 | Brion | 0 comments | Continued
Chuck Norris vs Penguin
This past November Penguin published “The Truth About Chuck Norris: 400 facts about the World’s Greatest Human” – a parody that pokes a little fun at Norris’ tough-guy image. Mr. Norris has usually been good natured about these “facts”, and has made a soft drink commercial that capitalizes on their popularity, and more recently, a [...]
28Dec2007 | Brion | 0 comments | Continued