All Posts Tagged With: "book marketing"
The New Rules of Marketing and PR
A free 34 page eBook from David Meerman Scott that explains how some smart marketers are using ‘word-of-mouse’ marketing to promote their products instead of spending a fortune on traditional advertising. A good read for authors brainstorming ideas on how to promote their book too: Viral Marketing: Download PDF
24Jan2008 | Brion | 0 comments | Continued
Build your readership by blogging
The potential of blogs for the book author who is struggling to grow a readership is simply staggering. So far in the news, it’s been more a case of bloggers being catapulted into the role of book author, but the reverse shows equal promise for self-published authors. Book marketing and publicity is all about [...]
21Dec2007 | Brion | 0 comments | Continued
A not so wimpy book
Most book author’s today would be well advised to take a crash course in modern advertising and marketing techniques if they want to be competitive in the new marketplace.
My all time favorite marketing strategist is Seth Godin (www.sethgodin.com) who initially came to my attention because I heard through the grape vine some years ago; that [...]
A self-publishing experience
Cameron Moll is a respected web and graphic designer who’s blog I visit regularly – as do many of us with even a passing interest in web-know-how. He’s written about his recent self-publishing experience for his new book Mobile Web Design that I think fairly captures the typical process.
On self-publishing by Cameron Moll
